case study shrek

Case Study: Shrek II

Challenge:
DreamWorks, a global producer of motion pictures, feature films and home entertainment, wanted to launch the European DVD release of Shrek II in a unique manner, captivating audiences and encouraging in-store purchase.

Solution:
Using its clarifying agent, Millad® 3988 and ClearTint® colorants, Milliken developed a clear, green DVD case created exclusively for Shrek II, matching the films brand identity perfectly.

Result:
The vibrant packaging was met with enthusiasm from the consumer market, with 35 million copies of the DVD sold worldwide in the first quarter. DreamWorks is considering development of clear, colored cases for additional upcoming animated films in the near future.