Danone, a worldwide leader in fresh dairy products, wanted to create a clear, cost-effective packaging alternative to their existing glass application for their cream cheese offering.

Solution:

Using their clarifying agent, Millad® 3988, and working with resin maker Braskem and transformer Huhtamaki, Milliken developed a clear plastic cup created exclusively for Danone, replacing the glass packaging they had been using for decades.

Result:

Using clarified polypropylene, Danone was able to take their packaging weight from 150 grams to 29 grams per cup. Additionally, the cap, cup and label are all made from PP, which offers an environmentally friendly aspect in terms of recyclability. Overall the package is clearer, lighter and more cost efficient.